University of Taipei:Item 987654321/3696
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    Please use this identifier to cite or link to this item: http://utaipeir.lib.utaipei.edu.tw/dspace/handle/987654321/3696


    Title: 大學品牌知名度與品牌形象評估指標之建構
    Authors: 巫康菱
    葉連祺
    Keywords: 大學品牌
    品牌形象
    品牌知名度
    層級分析法
    Analytic hierarchy process
    Brand awareness
    Brand images
    University brand
    Date: 2007-12
    Issue Date: 2011-03-10 09:35:33 (UTC+8)
    Publisher: 臺北市立教育大學教育行政與評鑑研究所
    Relation: 教育行政與評鑑學刊
    第4期
    P.49-74
    Appears in Collections:[Publications] Journal of Educational Administration and Evaluation

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